Domestic Abuse Awareness and ‘Ask for Ani’

This week, the Government are launching their ‘codeword’ scheme to make it easier for people to ask for help at the pharmacy or supermarket. ‘Ask for Ani’ encourages people to say the codeword so that they can be taken to … Read More

Domestic Abuse Services are still Operating during Lockdown

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Ask for ANI codeword scheme Ask for ANI has been developed by the Home Office with the domestic abuse sector to provide a simple and discreet way for victims to signal that they need immediate help from the police or other support services. The scheme will go live early next year, and in preparation for this we have shared materials with participating pharmacies to ensure staff are familiar with the training and guidance. The training resources include a short video and guidance documents on responding to the codeword and information about domestic abuse. To inform customers that staff are ready to respond, pharmacies are also required to display Ask for ANI posters. The Ask for ANI training and promotional resources are available on Separate training resources and co-branded posters are also available to those already participating in the Safe Spaces scheme. If you have any questions or feedback, please email us at [email protected]. Thank you in advance for your support with this important scheme.

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